Marketing

The reason for studying consumer behaviour lies in its general characteristics, as it may affect present day business operation. These chara...

A product or service should have a consumer to buy it. Thus, it is very necessary to make a study on the behavioural aspect of the consumer ...

The relationship of marketing to the other business functions is often misunderstood. *  Marketing alone cannot produce superior value for ...

Companies should always be looking to the future. One useful device for identifying growth opportunities for the future is the product/marke...

In order to analyse the current business portfolio, the company must conduct portfolio analysis (a tool by which management identifies and e...