Highly respected companies are adapting to the fresh challenges by:
* Reengineering the business process.
* Outsourcing from more competitive and cost effective sources.
* Attracting customers more effectively through e-commerce
* Benchmarking their activities, performances and cost structure.
* Building global network
* Becoming more market-driven
Marketers are also switching to new concepts such as:
* Customer relationship marketing
* Customer lifetime value
* Customer share
* Target marketing
* Integrated marketing communications