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Wednesday, November 10, 2010

Need for Strategic Planning

Many companies operate without formal plans. However, formal planning can provide many benefits:

*  It encourages management to think ahead systematically.
*  It forces managers to clarify objectives and policies.
*  It leads to better coordination of company efforts.
*  It provides clearer performance standards for control.
*  It is useful for a fast-changing environment since sound planning helps the company anticipate and respond quickly to environmental changes and sudden developments.

 
There are three different types of plans that companies might use:
 
*   Annual plans (deal with the company's current businesses and determine how to keep them going).
*  Long-range plans (also deal with company's current businesses and determine how to keep them prosperous).
*  Strategic plans involve adapting the firm to take advantage of opportunities in its constantly changing environment.