Role of Objectives:
* Objectives define the organisation's relationship with its environment.
* Objectives help an organisation pursue its mission and purpose.
* Objectives provide the basis for strategic decision making.
* Objectives provide the standards for performance appraisal.
Characteristics of Objectives :
1. Objectives should be understandable
2. Objectives should be concrete and specific
3. Objectives should be related to a time frame
4. Objectives should be measurable and controllable
5. Objectives should be challenging
6. Different objectives should correlate with each other
7. Objectives should be set within constraints