The third step in the strategic planning process is designing the business portfolio.
* The business portfolio is a collection of businesses and products that make up the company.
* The best business portfolio is the one that best fits the company's strengths and weaknesses to opportunities in the environment.
In order to design the business portfolio, the business must:
* Analyse its current business portfolio and decide which business should receive more, less, or no investment.
* Develop growth strategies for adding new products or businesses to the portfolio.