The development of direct marketing is another important feature of modern marketing. Many companies, particularly MNCs, use mail, telephone, fax, e-mail (Internet) to communicate with their target market directly.
Tele shopping, on-line shopping and digital ATM services are all part of the direct marketing system. Marketers solicit a direct response from target customers through telephone or Internet (on-line shopping).
Thus, telecommunication tools are used for direct marketing.