The organisational planning takes place at several levels of the organisation - the corporate level, the business level and operational level. The corporate level consisting of the top management, deals with long term major decisions making such as allocation of resources, taking major risks for generating high profits.
The operational level decisions are short term and less risky in nature and leads incremental change in organisational operation.
Steps in Strategic Planning :
Strategic planning can be defined as the process of developing and maintaining a strategic fit between the organisation's goals and capabilities and its changing marketing opportunities.
* Strategic planning sets the stage for the rest of the planning in the firm.
* There are four steps to the strategic planning process:
a. Defining a clear company mission.
b. Setting supporting company objectives.
c. Designing a sound business portfolio.
d. Planning and coordinating marketing and other functional strategies.